Networking Stats

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Networking Stats

However, with all the benefits of networking, we also found out that only 25% of professionals actually network (Marketing Expertus, 2020).
41% of them would like to network more but don’t have enough time (Marketing Expertus, 2020).
40% of prospects become new customers with in-person meetings (Marketing Expertus, 2020).
This is probably because 80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering (Blue Corona, 2019).
When trade shows were still happening, about 5% to 20% of new customers come from them (Marketing Expertus, 2020).
Furthermore, over half of business travelers said that 5% to 20% of their company’s new customers came from participating in and trade shows and networking (The Ascent, 2020).
95% of professionals think face-to-face communication is vital for long-term business (HubSpot, n.d.).
The close rate for in-person meetings is 40% (HubSpot, n.d.).
Many prefer in-person business meetings because it lets them build stronger, more meaningful business relationships (85%) and gives them the ability to read body language and facial expressions (77%). In addition, it gives them more social interaction and the ability to bond with coworkers/clients (75%), allows for more complex strategic thinking (49%), and provides a better environment for tough, timely decision-making (44%) (GreatBusinessSchools, 2021).

35% of respondents said that a casual conversation on LinkedIn has led to a new opportunity, such as a business partnership (Forbes, 2021).
59% feel that LinkedIn is mostly about recruitment, hiring, or finding a job (Guild, 2020).
However, 45% of LinkedIn users also state that “LinkedIn has become more about sales and marketing than professional networking,” (Guild, 2020).

Only 12% of respondents say the following statement is very accurate: “LinkedIn is for networking with your most valued professional connections” (Guild, 2020).

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